What happens when the person responsible for solving the U.S. supply chain crisis during COVID-19 decides to tackle the industry’s biggest “gentleman’s agreement” problem? In this episode, we sit down with Andrew Petrisin, former lead of the White House Supply Chain Disruption Task Force and current CEO of Laneway.io.
Andrew shares his journey from managing the Baltimore Bridge collapse and West Coast port congestion to founding a startup that aims to fix the broken world of ocean freight contracting. We dive deep into the creation of FLOW, the White House’s public-private data sharing initiative, and how those lessons led to the development of the Allocation Equivalent Unit (AEU)—a solution designed to end the cycle of booking cancellations and “rolled” cargo for good.
Key Topics Covered
✅ The FLOW Genesis: Insights into the White House’s first public digital infrastructure for freight data sharing.
✅ Contracting 2.0: Moving beyond the 1974 “BAF” (Bunker Adjustment Factor) architecture to a modern, decoupled pricing model.
✅ Incentive Alignment: How to ensure carriers get better utilization while shippers get guaranteed lift.
01:11 – Meet Andrew
02:30 – Early days of Project Flow: Inside the White House
06:11 – Why the government shouldn’t tell carriers how to do their jobs.
10:01 – How to get 20 rival executives to share data with the government?
17:14 – Private Data: To share or not to share
18:30 – Project FLOW
24:09 – The Birth of Laneway
24:43 – What Laneway is trying to solve?
28:20 – Why 30% of bookings get cancelled everyday?
29:10 – What Laneway learned from the 1974 Oil Crisis?
36:20 – Allocation Equivalent Units: What is it and what it does?
37:16 – What do carriers think about AEUs?
41:10 – Role of Freight Forwarders in the world of AEUs
50:31 – GTM Strategy for AEUs
52:24 – Laneway vs. Freight Rate Indexing: Which one is a superior?
#SupplyChain #Logistics #OceanFreight #Shipping #WhiteHouse #DataSharing #Laneway #Fintech #Maritime
Andrew Petrisin, CEO of Laneway.io sat down with us to talk about how Allocation Equivalent Units are designed to end the never-ending cycle of rolled cargo.