01:19 – Meet Pamela Mar: Champion of Digital Trade
02:23 – From NGO in Thailand to International Policy Making in Switzerland: Pamela’s Nonlinear Career Journey
02:54 – Empowering Villages: Lessons from Rural Thailand
04:23 – Advocating for Asia at the World Economic Forum
05:48 – Culture Shock in Shenzhen: Working for TCL
07:05 – Restructuring in Europe: a case study in Paris.
09:31 – Inside Li & Fung: A Glimpse into the Complexity of Global Supply Chains
12:01 – The plight of SME’s in developing countries to adopt digital trade.
13:29 – How to motivate Governments to prioritise Digital Trade?
18:31 – Resolving the Legal Barriers to Digital Trade: MLETR
22:02 – Next step: Engaging businesses to educate them for trade digitalization
24:00 – Why is it so hard to convince people to digitalize trade?
26:19 – The practical push backs to digitalization from the front line and how to address them
27:56 – Tales of digitalisation journeys for 3 jurisdictions in Asia : Singapore, China and Thailand.
33:23 – Pamela, how do you know you have succeeded?
36:11 – Digitalization’s Impact on Sustainability: Beyond Paper Reduction
37:52 – Over consumption: US versus Europe
40:17 – Asian Consumer’s opportunity
42:02 – Is Globalization inherently unfair?
47:57 – Is 2025 a turning point for China?
52:32 – How to bridge the gap of understanding about China from the West?
57:17 – What should be the role of China in the Global Manufacturing world?
1:04:13 – What’s next for the Europe-China relationship?
1:06:20 – How can Multilateral Bodies adapt to the new world of trade?
1:10:02 – A role for Multilateral Bodies in AI regulation?
1:13:36 – Who’s Next on the Schelling Point?
1:14:28 – X versus Y?
Pamela Mar, Managing Director of the ICC Digital Standards Initiative, joins us for a wide-ranging conversation on the future of global trade. From her early work in rural Thailand to leadership roles in Geneva, Shenzhen, and Hong Kong, Pamela shares how digital trade can empower SMEs, drive legal reform, and reshape global supply chains. We also explore China’s evolving role in global trade, the promise of Asia, and what multilateral institutions must do to stay relevant in a rapidly changing world.