Serendipity Engineering LinkedIn An unlikely path from Princeton University to the engine room driving the decarbonisation of the maritime industry

Podcast Links

Episode Synopsis

Chapters:
00:00 – Intro
01:34 – Serendipity in Singapore: How I stumbled into Shipping?
05:50 – From Net Zero America to Maritime Decarbonisation
08:05 – Startup Lessons: Building Andluca Tech vs. Leading GCMD
10:40 – How to grow LinkedIn follower from 0 to more than 40K?
21:00 – Why Maritime Decarbonization Is So Hard?
23:51 – Alternative Fuels Pathways
27:36 – World-First Pilot: CO2 capture on Ships.
32:46 – Different strokes for different folks
35:34 – Ammonia as Fuel: GCMD pilot in Pilbara
40:57 – Historic IMO Carbon Levy: How will the shipping lines adapt?
45:37 – Incentives incentives incentives: trading carbon credits
48:55 – LNG’s role in decarbonisation transition
50:50 – Non-linear payoff, a 5% wind power could lead to …
53:57 – Ammonia vs. Methanol: trade offs worth to make
1:00:04 – How are bunkering hubs going to change in the future?
1:02:41 – Why are Point-to-Point Routes ideal for Ammonia?
1:09:24 – What is the Maritime Decarbonisation progress in China?
1:13:19 – Building a Decarbonization Hub: What Singapore Gets Right?
1:17:18 – Attracting Talent to Shipping: Why Storytelling Matters?
1:21:02 – Breakthrough at Princeton: What is Lynn’s lab in Princeton focused on?
1:26:11 – Who’s Next on the Schelling point.

About the Guest

In this episode of The Schelling Point, CEO of the Global Centre for Maritime Decarbonisation (GCMD), Professor Lynn Loo explores how she moved from being an engineering professor at Princeton to leading one of the world’s most influential organisations in maritime decarbonisation. As GCMD focuses on building trust in alternative fuels and accelerating their adoption, Lynn sees another task at hand: encouraging collaboration across the shipping ecosystem. She explains why maritime decarbonisation is uniquely challenging: fragmented fleets, long assets lifespans, and immature fuel technologies. And how, despite all that, she remains a pragmatic optimist.